Must A Wannabe Influencer Friend Stop Exploiting People for Content?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

My best friend of 10 years, she, calls herself the “content queen”. It can be amusing for a short while, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to record everything all the time. During meals out, she says, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when other people see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She makes video blogs about living in our city, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be dragged into it. Sometimes I'm captured while dining, or just accompanying her. I’ll see myself on her feed afterwards, and it comes like a jumpscare: I might be no makeup on, an awkward face or photographed while eating. It’s uncomfortable.

She also anticipates that I will to record her at inconvenient times. Often I’ll be talking to someone else, or we're simply hanging out in the street. I feel like our bond has transformed into me serving as her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. She’s taken me to several industry functions, which was nice, but that doesn't compensate for all the time and effort I invest assisting her create material.

I appreciate that she has helped me with my career in design, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she’s fake or dishonest, but at times I feel that if recording starts, we will start performing in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and film me laughing with another. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I love being with her, but I also want to enjoy it without being recorded, edited, or shared for an viewers. I’m not a prop for her Instagram.

The Other Side: Marielle

I want Beth to see that the content we produce together can get us an opportunity.

I am passionate about creating videos. It’s not just a pastime; it’s part of who I am. Producing content and documenting experiences online allows me to show my personality and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your passions. I look up to people on TikTok who execute that style of informal, self-made film-making.

Creating content is my version of engaging with life: noticing the details, sharing them with an viewership that values the craft behind it. I never intend to make Beth uncomfortable. Bringing her to professional gatherings was my method of sharing opportunities, giving her a chance to witness behind-the-scenes moments that could help her professional path too. That’s not leverage, it’s just being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see the benefits the content we create together can achieve: an opening. I know not all people likes being filmed, but often spontaneity is what makes content authentic. Appearing on video from time to time is an inherent aspect of being my friend. I'd remove anything she asked, but she has never asked yet.

I don't demand anybody to be my private videographer, but companions help each other in minor capacities. My assumption was filming a clip here or there would be fun for her. Innovation thrives in partnership, and having Beth around makes projects energetic and pleasurable. I never force her to take part in anything, and I’d never deliberately humiliate her. But filming together occasionally is part of how I document our time together.

I value our friendship deeply and want to avoid making videos to come between us. I’m willing to find middle ground: like asking before filming, and avoiding shots that might make her uncomfortable.

This isn’t about power, it’s about expressing my perspective while still considering hers. Obviously making content is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I understand that it's her passion, but I don’t make friends come to my work. Maybe she can find influencer friends to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. If Marielle loves shooting, that doesn’t mean everyone around her is willing material. She needs to respect Beth’s personal space.
Another reader, 26

She may enjoy making content and displaying her life publicly, but it’s not for everybody. It’s nice she has helped her friend professionally, but she needs to hear what her friend desires.
A commenter, 27

It sounds like you care about each other, so hold on to that and make sure it’s the focus in your friendship. Foster some real memories, where genuine feelings are preserved, not online archives. In fact, public figures who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she’s working. Each appears confused as to where the line is. The solution lies not in trying to change one another, but in each establishing defined boundaries around what feels acceptable to them and determining if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: has she been over-exposing their friendship?

Jon Estrada
Jon Estrada

A professional gambler and writer with over a decade of experience in casino gaming and strategy development.